New York » Restaurant » Midtown Manhattan » Burgers
Santa Monica burger chain arrives in NYC, amid global expansion. Like 4food, all about the customization, except without the stupid holes. Clipboard menu presents 300,000-plus combo possibilities. Patties run from veggie to chicken to turkey to beef, starting with a chunky one-third pounder and going bigger from there. Get loopy with add-ons like cranberries, apricot sauce, fried eggs. Signature burgers and pre-set salads for Libras and other problem decision makers. Modern-industrial space with lots of metal, low-key Cali cool.
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