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With the luxury market once again spiraling upward, consumption is regaining its conspicuousness. But Swiss jewelry designer Orianne Collins' OC Concept Store stands athwart all that slavish logo worship, instead gathering a sophisticated collection of timepieces, jewelry, leather accessories, and beauty items by, amongst others, Audemars Piguet, Pinel & Pinel, and Collins' own eponymous line. A sleek but welcoming space, a champagne-and-caviar bar, and rotating art exhibitions complete the rarefied atmosphere. If you can drop $40,000 on a watch without blinking, this is your new favorite shop.
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