Editorial Review

Suede panels next to motion-sensitive LED lights, a waitress dangling overhead in a glass orb, a fire sculpture, a water sculpture, a secret back garden with suspended plants and 6’ topiary chandeliers. All that and much more can be found in Lure, an enormous nightclub pounding out 50,000 watts around a slick dance floor, right in the heart of Hollywood. Built by the Sunset Entertainment Group guys, expect starlets pushing past you to the VIP area and a bunch of over-the-top amenities, but also expect the best DJs to make all the glitz secondary.