Brand breaks its genders down into “dudes” and “bettys,” so it’s no surprise you’re greeted at the door with a “what up” from a shirtless guy in Vans. Inside, long columned corridor takes you past little rooms stuffed with vintage-inspired denim, button-downs, T’s, and sweatshirts. Waves crash on monitors in back as scantily clad models show off the latest in pool-side looks. Kind of like a party inside a rich Bohemian’s ginormous beach house. Are shops the new clubs?