Grey Area

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Occupies low-contrast middle ground between design shop and art gallery. Definite grey matter involved, with co-founders steeped in the NYC art world. Online store transforms into brick and mortar at second-floor Soho showroom. Artists run from unknowns to well-established, will outfit your loft with Chanel-badged rabbit mascots, arty nudie cards, or mummified Barbies. Less pragmatically minded shoppers can opt for jewelry, gilded leather jackets.