Editorial Review

Alessi's groovy, bright-plastic household accessories jived particularly well with pre-millennial positivity. With Y2K a distant memory, a gleaming new Milan flagship for the iconic Italian design brand brings promise of a return to that feeling. (There's even a room called the Wunderkammer.) The four interior spaces each represent a distinct faction of the Alessi ideology, with the Set room featuring a rotating series of exhibits, and the wildly playful Museum room meant to evoke just that: shopping in a museum. Martí Guixé’s design makes reverential references to Alessi's glittering history with artfully clever graphics throughout. A staggering collection is on offer, which is practically a treatise on modern design. Its location on the Via Manzoni means that Alessi finally takes its rightful place along design's street of dreams.