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New York » Restaurant » Downtown Manhattan » Burgers

5 Napkin Burger

Editorial Review

How to thrive in a recession. Start with a surefire hit: Nice Matin's famous ground chuck burger with caramelized onions and rosemary aioli. Flesh out the menu with salads and sushi for the genteel grazers. Kit out a big, comfortable room with low-pretense touches like white tiles, malt shop-style checkered floors, and snake plants in the windows. Keep your prices in the stratosphere. Nail down a prime Union Square location, complete with bumping outdoor scene. The result? A perennially packed house for a chain that now spans Back Bay to South Beach.

Features

  • Bar Food
  • Bar Scene
  • Dine At The Bar
  • Lunch
  • Brunch
  • Late Night Bites
  • Outdoor Dining

Attributes

  • Price:
    $$
  • Reservations:
    Recommended
  • Alcohol:
    Full Bar
  • Vibe:
    Bustling/Boisterous
  • Restaurant Type:
    Burgers, American (New)

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